E-cigarette

I'd never heard of such a thing till I saw this video on BBC - http://news.bbc.co.uk/2/hi/video_and_audio/7658334.stm.

And then I read about it in wikipedia - http://en.wikipedia.org/wiki/E-cigarette

The world is getting insane. That's for sure. This one contains nicotine too... but not as much, it claims and is a 'healthier' option. Why would one want to smoke an electronic device now? Of course the fairer question would be why one would want to smoke at all... With all the 'SMOKING KILLS' and every other sign brandished on the box, it's a big wonder that they still sell more than they used to at any given point in time. This, for a world thats supposedly more health conscious. Whatever!